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How To Use Events In Your Marketing Strategy

Some people see events as fluff, a nice-to-have, but to do that is to miss out on a huge strategic advantage. Bringing people together accelerates brand affinity, it enables greater buy-in. Facilitating more and more people to speak of you highly and recommend you to others is the nirvana of marketing, it’s what growth and creating positive change is all about. So let’s find out how you can use events in your marketing strategy!

Re-imagining events in the future

Every time there is a global shift – the financial crash of 2008, the fallout from 9/11, the pandemic of 2020, there is an opportunity as humanity evaluates what’s important, where should we be focusing? What’s important to me, my workplace, my business, my family, my people? Our perspective can shift, a little or a lot. What does this mean for events in the future?

Binary Festival T minus 1 and counting…

The best part of the event is build up. This is the day before the event. Christmas Eve Eve if you like. Everything starts to happen tomorrow, the tech guys will turn up at Hinterlands and will build the stage, install the lighting and make everything sound amazing.  There will be final badge making, setting up registration and the inevitable requests of “Can I change my gathering?”.  I will take all this in my stride, because we are onsite. …

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